How to Run Social Media Giveaways for Your Shopify Store: 2021 Full Guide
Do you want to know how to organize a successful social media contest? You've arrived at the correct location!
Making ensuring you constantly have an audience of ready-to-buy clients is an important component of running an online shop. One of the simplest ways to do this is to run a social media giveaway for your eCommerce company.
If you want your gift to have a significant impact, you must take the appropriate steps. Contests are an excellent approach to increase client acquisition while also reaching a much larger audience. Why?
You may utilize competitions to accomplish a variety of objectives and increase the value of your marketing efforts.
We'll demonstrate! Our step-by-step guide to hosting a social media giveaway for your eCommerce company will show you how to create competitions that benefit your business.
Why should you run social media contests or giveaways for your eCommerce business?
There are various strategies to advertise your eCommerce shop, and one of the most effective is to have a social media contest. If your contest is well-organized and advertised, it can benefit you in the following ways:
Boost brand recognition
Increase the number of people who visit your online store.
Increase social engagement and followers Increase user-generated content.
Boost sales with post-contest promotions.
Promote a specific product. Generate new leads.
All of this may be accomplished with a small marketing budget. You will attract contest contestants who are interested in your brand if you offer away your items as rewards. This implies that once the contest is over, there's a better possibility they'll become clients as a result of your marketing efforts.
These are large, appealing gifts for any new parent, and if contestants do not win, they may be encouraged to purchase the highchair.
[Step-by-Step] How to run a successful social media contest
Are you ready to organize a contest or a giveaway for your online shop? Before you choose a prize and announce your giveaway to your followers, there are a few things you need to do to ensure the contest is a success.
Here's how to make effective eCommerce social media freebies step by step.
Step 1: Decide on a contest goal
First and foremost, decide on a specific, measurable aim for your event. This is required for effective planning and tracking of your promotion's performance. More sales of a new product increased traffic to your website, or a set amount of brand mentions on social media might all be goals.
Make use of your analytics platform to learn about your customers' social media habits. This should assist you in identifying engagement opportunities that you can fill with a social contest. Then, once the contest is done, go back to your statistics and analyze how the contest's outcomes assisted you in achieving this aim.
Let's imagine you want to track all of the website traffic from Instagram and see what these clients buy. If you have a popular product, you may establish a target to boost sales by a certain percentage.
Step 2: Know who you're talking to
You must understand your target audience, their interests, and where they can be located online. Having distinct target audience profiles, as well as tools like Google Analytics, may assist. The better you understand your target audience, the more effectively you can approach them and create a contest around their interests.
This covers things like determining which platforms to promote your contest on, determining which entry methods are most effective and selecting the appropriate reward. You may use Google Analytics, for example, to see which social media outlets drive the most traffic to your online business.
Step 3: Select a competition type
For your social media contest or giveaway, you have a variety of alternatives to select from. Each one demands a different entrance technique and offers different advantages. Your contest type should be determined by your aim. A bonus entry contest may help you get useful user-generated material, while a photo contest can help you go viral. Determine which content type will yield the greatest results for your goals, and employ multiple contest kinds for different giveaway promotions.
Step 4: Decide on the rules for your contest
It's critical to have a clear set of rules and conditions for your contest. To ensure that your contest works successfully, it must be apparent to your audience. Consider who may enter your contest, which entries are acceptable and which are not, how you will choose a winner, how long your contest will run, and so on when creating your contest regulations.
Make it a rule that only those who reside in a specified area may visit your eCommerce business if it only fulfills orders inside that area. Based on the reward, your contest may require an age restriction, and you must be clear about the kind of submissions you will reject.
Step 5: Pick the best price
Your contest's success is largely determined by the reward you select. The greater the reward, the greater the motivation for individuals to enter. Of course, this will result in a higher cost for your company.
Make sure the reward is large enough to build interest and publicity about your contest. Something mundane, such as a 25% off coupon, is unlikely to go viral.
Your award must, of course, appeal to your unique target demographic. You don't simply want a large number of people to enter your contest; you want the appropriate ones to enter. Your contestants should, in theory, become consumers.
Step 6: Create a landing page for your contest
Having a landing page for your promotion is a terrific technique if you want to focus your eCommerce contest on a certain social media channel. Entrants can be sent to your landing page, where they will be able to enter the contest by providing the necessary information. This might contain information such as their email address, which you can use to add to your newsletter mailing list for marketing purposes.
To construct the correct pages and acquire the right information for your contest, make sure you choose the right social marketing platform. This will make a huge impact on your ability to achieve your final aim.
Step 7: Begin your competition
Now that everything is in place, it's time to start your contest on the social media platform of your choice.
If you're on Facebook, be sure you pin your contest entry while it's still active. It's usually preferable to make a single post about it so that people aren't confused about how to enter.
For optimal interaction, try to launch your contest when your audience is most engaged on that site. You might also promote the article to reach a larger audience and get more appropriate responses. One of the best things about social media is that the platforms collect a lot of user data, allowing you to very precisely define your target demographic.
Step 8: Get the word out about your contest
It makes no difference how excellent your prize is. No one will enter your contest if you do not adequately publicize it. Begin by promoting your contest on social media, via email, and on your blog. You may also utilize paid advertising to promote your contest to raise awareness and reach a larger audience.
Step 9: Choose a winner and announce it
It's time to pick a winner once your promotion has run its course. This must be done in accordance with the regulations you established at the start of the competition. Let the winner know they've won by sending them an email. Then, on social media, make a post informing your followers about it.
Step 10: Make contact with all of the entrants
Sending out an email to all participants with a discount coupon for your business is a good technique for eCommerce stores. Do this as soon as the contest is done because this is when they will be thinking about your company.
Remember that these people have previously expressed an interest in your items, so sending them a coupon code when they're thinking about your company is a wonderful approach to increase sales. This email should have a high conversion rate.
Step 11: Examine your contest's results
Finally, assess the contest's outcomes to see if it helped you attain your primary goal. A good contest tool, such as Wishpond, will keep track of all contest submissions and provide you with the information you need about your contest outcomes. This might help you figure out what worked, what didn't, and what you can do differently in the future to improve your contest.
Go back to your initial aim to figure out what metrics to look for. If you wanted to improve traffic to your online business from a certain social media platform, use Google Analytics to track it.
To put it in a nutshell
There you have it: all you need to know about running a successful social media contest. You've definitely considered holding a contest or giveaway for your eCommerce company, but have you gone about it the proper way? If you want to use competitions to attract more clients, you'll need to prepare ahead.
You can organize strong social media freebies that assist raise your sales if you use the correct social contest platform and follow the instructions above. This is one of the simplest strategies to increase your eCommerce marketing effect.