How and when?

In 1887, the American Coca-Cola company launched its first-ever soda can. A few months after doing so, Coca-Cola launched the first recorded coupon code in history. The executives perhaps didn’t know that they unleashed one of the most powerful sales tools ever. Almost 130 years later, no one can deny the importance of discounts and coupons for any online store out there.

Then, are discount codes really that important?

In the high volume of e-commerce shops, any business will think of new and innovative ways to stand out. Promotions work so well for the customer acquisition process, and it is true that there are businesses that rely heavily on their promotional programs.

Let’s talk numbers!

A study by The Economist has proven that consumers prefer it when you give them a 20% discount on top of a 20% discount, instead of a single 40% discount. For example, if a customer has a free shipping code that gives 20% off in addition to a gift card code that gives another %20, he/she will be much happier than if they were given one 40% stack discount code.

Even though the discount will be the same, but it is the psychological aspect that plays on the mind of the buyer and convinces them into thinking that a 2x discount on something is better than just 1x.

And here DiscountYard comes.

DiscountYard is an app on Shopify that can help your customers to add multiple discount codes on a single order and combine them into 1 coupon at checkout. For example, you can give the customer a monetary value discount ($10 off) and a percentage discount (5% off) when they are ready to purchase.

Not only that, but it also offers real-time discount calculation that will likely increase your conversion rate by letting customers know how much they will save already before going to checkout.

This saves the customer’s time, creates a sense of urgency, and lessens the risk of them going to another brand because you already built trust by being transparent from the get-go and helps with increasing your Customer Satisfaction Index (CSI).

Because of the positive impacts of Word-of-Mouth, a high Customer Satisfaction Index (CSI) is frequently linked to a high Net Promoter Score.

Customers are more inclined to suggest a website to others if they enjoy it. Always remember that happy customers are spending customers. When the people on your store are more relaxed, they’re more likely to find your products appealing.