How to Drive Traffic to Your Shopify Store: 4 Pillars Strategy
Setting up an online business has never been easier for eCommerce merchants. There are currently over 12 million internet retailers, and that figure is expected to rise much further! The ease with which newcomers may open a business is fantastic, but it also means more competition for everyone else. Every eCommerce firm should be concentrating on figuring out how to increase visitors. In 2021, here's how to get people to visit your Shopify store in 4 steps:
1. Search Engine Optimization (SEO)
Learning how to enhance the SEO (search engine optimization) of your online store so that it shows on the top page of organic results in Google, Bing, and other search engines may dramatically boost your traffic. While Shopify takes care of a lot of the heavy lifting in terms of SEO, you can take it a step further to get the most out of the platform.
First and foremost, discover which keywords your rivals are ranking for. This will assist you in determining what keywords your potential consumers should use to discover you. Using a keyword research tool like Google Keyword Planner is a fantastic place to start. After you've created a list of keywords you want to rank for, you can include them into your website's content, such as page names, product descriptions, and pictures. Customer intelligence may also assist with keyword research. Make a list of at least five major issues that concern your consumers and are closely related to your offerings.
Using hashtags relevant to your items on social media, visiting product forums, and sneaking a peek at the titles, meta titles, and image alt-text used on rivals' sites may all help you construct a picture of the most probable terms and phrases used in search engines to find your product range. You may include the keywords you want to rank for in your website's content once you've made a list of them. Avoid stuffing your material to the point where it reads awkwardly since this will turn off both purchasers and Google's SEO algorithms.
Use keywords only as often as required, and remember to blend individual words with long-tail phrases, such as queries, that consumers are likely to enter into a search engine. Spending some time making your Shopify site structure as user-friendly as as so that customers can discover what they're searching for quickly and simply can help with SEO since they'll remain longer and visit more pages.
Including a small part of your site, as well as a complete "contact me" page, will aid in the development of trust. This identifies you as a trustworthy and dedicated Shopify merchant that values customer service.
Choose a mobile-friendly theme, utilize tiny, optimized pictures, delete any applications you're not presently using, and avoid using carousels or sliders to display your items to improve site performance. Improving the performance of your Shopify shop is essential if you want to attract more customers. You should measure your site analytics on a regular basis to identify areas that require improvement. You're basically operating in the dark if you're not measuring and analyzing the success of your Shopify store.
2. Content marketing strategy
Producing high-quality, useful content that piques consumers' attention is a guaranteed method to connect and interact with more customers. This may be anything from long-form blog entries that are well-written and SEO-friendly to podcasts, videos, and social media campaigns. It must be relevant to your target audience, demonstrating how your goods may assist in the resolution of their issues.
Regularly publishing boosts audience engagement and increases the number of entrance points to your online business. It has been proven that writing new content two to three times a week will improve your search engine position. This will make it easier for new potential consumers to find your site when browsing the web or looking for certain products.
Writing about the items you offer isn't enough when it comes to content marketing for eCommerce firms. Consider how you may deliver value-added material that improves the consumer experience at various points throughout their journey. If you sell motorcycle components, for example, you might write an article about the greatest European motorcycle locations.
It's crucial to tap into your audience's passions and create content that they'll want to share. However, keep in mind that a successful content strategy isn't about getting rapid results. It necessitates perseverance and dedication over time. It's possible that you won't see an increase in traffic right away; certain postings may take weeks or even months to get traction.
3. Social media
You should be on social media if your target audience is. While larger eCommerce enterprises may have the resources to spread themselves throughout a variety of social media sites, smaller businesses with fewer resources might be best served by focusing on one network, at least at first.
Facebook is a wonderful location to start posting blog articles and details about promotions because it has over 2.37 billion monthly active users. Facebook accounts for nearly two-thirds of all social media visitors to Shopify businesses, and the site accounts for an astonishing 85 percent of all social media orders. Another social media platform on which you should concentrate your efforts in order to increase traffic to your shop is Twitter.
Instagram's popularity has skyrocketed in recent years, and it's fast becoming a goldmine for online retailers. Visit Shopify for additional information on how to connect with Instagram for a larger reach, higher visibility, and improved sales if you want to showcase your items in front of a large number of trend-seeking customers.
Include calls to action and links to your product pages in all postings, regardless of how you use social media to drive traffic to your Shopify store. Also, make sure you have an eCommerce helpdesk that can interact with your channels. You will be able to contact all of your consumers from a single spot as a result of this.
4. Influencer marketing
Influencers are driving more traffic and sales to eCommerce businesses than ever before. Finding and pitching to the most well-known and respected bloggers in your niche is a good technique. A single mention of your product in front of their audience might result in a big boost in traffic to your website.
When it comes to choosing the proper personality and platform to advertise your product, it's also critical to do your study. Influencers are plentiful, but in order to get measurable results, you must ask the appropriate questions about their audience. Other brands they've worked with, for example, and proof of the results they've accomplished.
Investing in an influencer may be quick, simple, and inexpensive at times. Sending free samples of your goods to one social media maven may be all it takes to receive a shoutout on Instagram, while others may only work with companies that match their values.
If your site's traffic is stagnant, don't worry about sales for the time being. Customers will come if you focus on raising brand awareness. Even if your Shopify site is doing well, you should be thinking about ways to increase traffic. Taking your foot off the accelerator might backfire, so make sure you're always trying to improve your site's exposure.
As your Shopify store's traffic grows, make sure you're delivering the greatest possible shopping experience by employing an eCommerce help desk to swiftly and properly answer customer support questions.
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