How to be unique with your Brand Identity
Want to be seen among your competitors? To be unique in the market?
You most likely began naming adjectives like intelligent, hilarious, or smart. We use the person's characteristics to better classify and comprehend our sentiments for them. Nature functions in a similar manner. The concept of Brand Identity is similar too.
So, what is Brand Identity?
Brand identity is the collection of all elements (brand assets) that a company creates to represent the right image to its consumers such as brand style, logo, brand's core color palette, typography/fonts, brand voice, imagery, and iconography. We unwittingly personalize a brand because it represents a community of individuals working toward the same objective. Based on what the company does and doesn't do, we add human-like qualities.
When there's a lot of competition, you need to make your face stand out with a unique Brand Identity. This can be beneficial to us. Structure our brand's form and the emotional connection we want our audience to have. To put it another way, we can give our company the personality/brand identity we desire.
To do this, check the following 6 tips for a strong Brand Identity:
1. Know your target audience
To be effective, you must genuinely reach out to your users. You need to know who your clients are before you can start setting down a distinctive foundation. You should have a clear picture of your users in terms of their needs, wants, pain points, demographic information including age, race, ethnicity, gender, marital status, income, education, and employment.
The research can be simple or complex. It all depends on how much time and money you have available. You may already know something about your audience through years of dealing with them, or you may already have a goal in mind. If that isn't the case and you're on a tight budget, there are still options. Look at what people are liking and talking about on the internet and social media.
You can also do it yourself by designing a questionnaire and distributing it to your friends and visitors. You can use audience research platforms if you have more money and want faster findings. These normally offer to conduct the interview for you or have other methods of determining exactly what the users desire.
2. Identify your Brand Tone
The tone of your website and brand determines how users perceive it. To put it another way, it determines which adjectives they use to describe you. You want to have as much control as possible over that. So, first, make a list of a few adjectives that best represent your company. One of the most common examples is Slack:
Slack is a well-known instant messaging service. It is focused on being extremely clear and simple to use for all customers. Because it communicates a clean and uncomplicated design, this tone helps Slack get into most work situations. To assist you come up with the best tone for your business, do some research or use online tools. There are a variety of helpful websites that may provide you with ideas in this area.
3. Determine a color scheme
Colors are all around us, and it is common knowledge that various colors can influence us in one way or another.
So, why not put this knowledge to good use? After you've finished choosing descriptors, utilize them to choose between primary brand colors. You must ensure that the colors you choose are appropriate for your company's personality. Choosing the wrong colors can send mixed or negative messages to the individuals you're attempting to convince. Color is an important aspect of your brand that should not be overlooked.
Coca-Cola is a firm that employs only one hue to symbolize its brand; this is a one-of-a-kind situation. I wouldn't advocate sticking to a single hue because it may be difficult to stand out at first. HootSuite employs six colors which enable a wide range of color combinations and designs. However, creating a single distinct color scheme can be too much.
Adobe Kuler is a fantastic tool for selecting related or contrasting colors.
4. Name yourself
A well-known brand is known to attract customers. Make sure your name is simple to say, spell, and remember. When you hear a brilliant business name for the first time, it should sound like a memorable tune that sticks in your head. You can use your own name or the name of the company where you work. But that's not all; a name can convey a variety of meanings. All business names can be classified into one of seven groups in general:
Use your creativity to come up with fun and memorable terms for your name.
Use vivid phrases and metaphors to describe what your company performs such as Amazon (biggest river).
Use puns, compound words, or even intentional misspellings to make your name stand out.
Use descriptive words or phrases to describe what your company performs. General Motors, for example.
Acronyms can be used if you want to utilize a longer name or if you want your brand's name to explain what you do.
Make your brand's name out of your name, surname, or initials. hp, for example.
Use your brand's name in the location where you're located or where you do business.
5. Logo (your signature)
It's time to choose your business's graphical representation after you've chosen a good and creative name. This must be unique and not a blatant rip-off of another company's brand identification design. It must, of course, employ the colors you chose previously.
The logo should be clean and uncluttered. A complicated logo may appear to be a positive thing at first, but it rapidly becomes a problem. Small details produce hazy images, and if consumers can't even decipher your logo, you're not going to get any clients. If you're serious about your company, you'll put this logo on everything.
Federal Express features a logo that is both basic and distinctive.
The Ex color denotes distinct departments (Orange – Express, Red – Freight) and the logo uses a bold font. And the hidden arrow, which represents speed and a path forward, is the most well-known feature of this design.
6. Consistency
It's time to put your colors, tone, logo, and brand name to good use now that you've decided on them. And all of your efforts will be for naught if you decide to change the logo or colors the next day. Only consistency gives your visitors a positive and stable impression of your brand.
