Boost Your Ecommerce Sales with 8 Strategies
Setting up an eCommerce store is simply the first step in starting a successful online business; now you must develop long-term tactics to boost eCommerce sales. It's not as tough as you would believe to increase eCommerce sales. It doesn't need you exhausting yourself in the process. Most of the time, it's a collection of little approaches working in tandem to assist you to meet your income targets.
Here are 12 strategies for increasing eCommerce sales without overstretching yourself.
1. Email list
Although it may appear to be a difficult process at first, there are several ways to develop an email list for your eCommerce company without having to reinvent the wheel. When you develop a tribe of devoted consumers, you're accomplishing a number of important business goals:
You're retargeting customers who have already expressed an interest in your items.
You'll be able to send out promos without needing to pay for social media advertisements.
You're facilitating the formation of a community.
Because your consumers opt-in to hear more from you rather than being targeted by sponsored promotions, email works so effectively. You also have complete ownership over your email list, but social media sites are not your own.
2. Email marketing strategy
The apparent next step once you've built an email list is to incorporate it into your marketing plan. You might opt to send each subscriber the same weekly email, but this isn't the greatest approach to get the most out of your list because the material won't be as relevant to everyone. Instead, divide your audience based on their individual activities, such as what items they've purchased from you. When it comes to getting email marketing from you, what are their preferences?
You may use your email list provider to perform these personalizations and more. You might, for example, provide checkbox choices when asking visitors to confirm their membership to obtain an understanding of:
The product categories from your store that they enjoy
What kinds of promotions do people like to hear about?
How did they find out about your store?
3. Scarcity principle
The scarcity principle refers to the use of scarcity to make something look more desirable to customers by making it rare or in limited supply. It's possible that you've previously applied this idea without realizing it. Your visitors will be more inclined to buy from you now if your goods appear to be in limited supply — or if a deal is only available for a limited time — since they can't be sure that your things will be accessible at this price (or at all!) further down the road.
Scarcity in email marketing may boost your click-through rate by 14% and double your revenue, yet it's really simple to apply. To take advantage of the offer, simply place a Getsitecontrol sticky bar at the top of selected web pages with a brief message and/or a discount code.
4. SEO plugins
Your organic traffic will rise if you optimize your eCommerce business for search engines, especially if you rank on the top page of Google for a specific term. I understand if the mention of SEO makes you want to flee. SEO is a beast in and of itself.
However, SEO for eCommerce shops isn't all that time-consuming, and you may save time by using one of the numerous fantastic plugins. These plugins are usually inexpensive and will give a high ROI when used to their full potential. Some are paid and some are free.
5. A/B testing
How do you know what works well and what doesn't when it comes to conversion optimization for your store?
You don't, to put it succinctly. The only way to know what works is to put your ideas to the test. This is where A/B testing comes in. This approach compares the performance of two different headlines, product descriptions, page layouts, and other elements to discover which one works better.
The majority of A/B testing solutions include vital metrics that provide extensive information about the performance of your instances. You may make changes to your store's experience and keep testing various choices against one another after you learn what works better.
6. Retargeting
First-time visitors to your shop are more likely to look for a while before leaving without making a purchase. Although this is an unfortunate aspect of running an eCommerce shop, it doesn't mean you can't take advantage of bouncing visitors. This is where retargeting of visitors come in. You can determine who has visited your site and whether or not they have completed a purchase using a Facebook pixel.
You may then target your sponsored social media advertising to these individuals. You may utilize retargeting in a variety of ways. For example, if a customer leaves your store but clicks on a product, you may advertise it on social media and offer them a limited-time or quantity discount.
7. Minimize cart abandonment
This has happened to every eCommerce business owner: you get a message that someone has added items to their basket from your store. You get all worked up about the big sale heading your way, and you start to believe that things are finally looking up. However, your visitor abruptly abandons their shopping cart without completing the transaction. This is definitely more common than you'd want, and it might make you feel helpless. However, there are simple strategies to reduce cart abandonment. Exit-intent pop-ups, for example, might make your visitor reconsider hitting the “X” button on your store's tab.
8. Upsell, upsell, and upsell
You could either perform a happy dance when your visitors add an item to their basket, or you could upsell your customers to enhance your sales potential. Upsells and renewals account for 70-95 percent of income for online businesses who provide them – that's a significant amount of money you're missing out on if you don't use this strategy! Not only that but selling to existing clients is 5 times simpler than attracting new ones. Upsells are a simple way to maximize the value of your current clients.
Upsell & cross-sell your customers by offering extra products, related products, and automatic free gifts through a one-click, tactful upsell popup.